I've spent the past three days perfecting someone's Facebook page. That's right, Facebook.Which sounds like doing, except to a blossoming self-employed business owner, Facebook is everything.
Okay, I lied, I didn't really spend three days working on Facebook but it has certainly felt like it. Social media has become a complicated interconnected portal for reaching potential customers. The problem is, you have to enter every potential outlet in order to maximize your reach, and therefore client list. The social media map we created included
Facebook (2)
Twitter (2)
Pinterest
Instagram
Tumblr (2)
WordPress (2)
StumbleUpon
...and her business's website. Sounds crazy, right? We're not done yet.
Instagram gets hooked up to Twitter, Facebook, and Tumblr. Only it gets hooked up to one of her two Tumblr's. One Tumblr is fed from her business blog, the other Tumblr is fed from her personal blog. The pictures from Facebook albums will also be put up on Pinterest as boards, and then pins. Her Twitter posts from her personal Twitter feed into her Tumblr, as do posts from her personal WordPress. Phew. And if that wasn't complicated enough, factor in HootSuite, Buffer, Unfollowers, Bitly, and other sites that attempt to "streamline" the process. We didn't even attempt Google+, Reddit, or YouTube!
The web is a sticky, complicated, tangled, beautiful mess.
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