Last Post WOO!

My last major project last week I got to work with Carolyn Herfurth again, the business development strategist with whom I attended the Women Entrepreneurs Rock the World NYC 2013 Conference. Carolyn offers a free program called "Declare Your Dare." DYD challenges people to pick a goal or a dream that they've been wrangling with and actually achieve it through her micro-steps. Carolyn then creates a forum on Facebook that the participants join where they encourage each other and offer feedback. For 21 days, Carolyn sends them out an email describing a small action for them to take that day and advice for moving forward in their dare. At the end of the challenge, she asked the participants to take a survey about their experience. Carolyn also emailed a different survey to entrepreneurs about why they became entrepreneurs and how they currently feel about their respective businesses. She asked me to analyze the responses, look for trends and make comments. Since she is so invested in her clients it's hard for her to view the data objectively as, well data. I created for her a document describing my findings (and proof to back up any generalizations I made). We then had a discussion about marketing; what people are going to be most attractive to her services and how to market to their needs. It was really interesting having these discussions and analyzing the data.